Online advertising vs traditional advertising

Posted on January 4, 2008
Filed Under Local Internet, Local Online Marketing, Online Business Advertising, Uncategorized |

These articles are plentiful anymore. You get tired of reading them after a while. I did see something in the article that caught my eye.

The line that says “One report says that while the average weekly use per person for print yellow pages is down from 2% in the 1990 to 1.4% now.” Who uses the actual book anymore?

OK, so the readership is down, so you get less return per dollar spent. I’m sure the price of the ads are coming down too.

I read an article the other day that stated the Yellow Pages think they’ll do fine because they have the sales team to get the ads sold. I really wish they would have said something like we’ll do fine because our product is a much better value.

I hope they don’t think the online yellow pages is any better. Ever try to find something? The entire site is built around what is good for them.

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